A decade in content strategy and marketing, building websites since 2015. Currently in a director-level marketing operations role.
About
The firm, not the story.
Who builds the work, why this stack, what standard it meets, and whether the firm will still be here in two years. This page answers each, and nothing else.
Two partners. Two sides of the work.
Sable Creative is a two-person firm. One partner owns design and content. The other owns build and infrastructure.
Fifteen years across development, IT operations, and product. Currently in a director-level technology leadership role.
Every site gets a design partner and a build partner. Neither outsources the work. The standard does not flex with volume.
Why Next.js, Sanity, and Vercel.
Every Sable Creative site ships on the same foundation. Here is what is in it and why.
Next.js
Next.js is the framework every Sable Creative site is built on. It produces static and server-rendered pages that load in under a second on average, ships clean HTML for search engines, and keeps a small attack surface because there is no plugin ecosystem to patch every month. WordPress is a fair tool for other projects; a production-ready brochure site that has to stay fast and secure for years is not one of them.
Sanity CMS
Sanity CMS is added when a client needs to publish their own content, which not every client does. It stores posts and pages as structured data rather than formatted documents, so the site's design holds even as non-developers edit. The content belongs to the client and stays portable if the site ever moves off Sable Creative infrastructure.
Tailwind
Tailwind handles styling. It keeps the design system consistent from page to page and makes handoff to another developer possible without a decoding session.
Vercel
Vercel hosts every site. Global edge delivery, 99.99% uptime, automatic SSL, and zero-config deployments. Under the care plan, the site runs on Vercel's enterprise tier; without the care plan, it runs under the client's own Vercel account on the free tier, which covers most brochure sites comfortably.
Ownership
The client owns the code. The client owns the domain. The client owns the content. Vercel and Sanity accounts are set up in the client's name. Nothing on the site is locked to Sable Creative.
Five rules that do not flex.
The firm's operating principles. They are why the price is fixed, the scope is written down, and the work arrives when it is supposed to.
No shortcuts.
Every site gets the same treatment. Not a template with logos swapped in, not a page-builder output dressed up as custom work. The $2,000 floor exists because the work below that price starts to require shortcuts, and shortcuts are not what the firm is selling.
Client authority.
The client owns every decision that is not a technical one. The firm will push back plainly on a choice that weakens the site, but the call is the client's. The firm is not here to win arguments; it is here to ship a site the client can run.
Technology with purpose.
The stack is the stack because it works for this kind of project. Not because it is fashionable, not because it is novel, not because it is what the last client used. Every tool in the build earns its place by making the site cheaper to run, faster to load, or easier to hand off.
Geographic independence.
The firm is built in Lubbock, Texas, and works with clients anywhere. A site built for a Dallas media company gets the same treatment as a site built for a Lubbock contractor. Location is a fact, not a style.
Transparency.
Every price is published. Every scope is written down before work starts. No surprise invoices, no quiet additions, no retainer dressed up as a discovery phase.
Location
Sable Creative is built in Lubbock, Texas.
The work has to hold up in Dallas and in Lubbock to the same standard.
Start a project
Ready when the project is.
Every engagement starts with a scope in writing and a fixed price. The plan arrives before the commitment does.
Or email start@sablecreative.co