Privacy Policy.

Sable Creative is a web design and development firm based in Lubbock, Texas. We run this website at sablecreative.co, and we're the data controller for information collected through it.

For any question about this policy or the information we hold about you, email hello@sablecreative.co.

We collect two kinds of information: what you give us directly, and what we collect automatically when you visit the site.

Information you give us

When you fill in the contact form at /start, we collect:

• Your name
• Your email address
• Your company or project name
• A short description of your project
• Your budget range
• Your timeline
• Anything else you add to the message field

Form submissions are sent to start@sablecreative.co, which we run on Google Workspace. We keep submissions while we reply and, if you become a client, while we carry out the project.

If you email us directly, we keep the email as long as the conversation is useful to either of us.

Information collected automatically

When you visit the site, our analytics and hosting tools record some information about your visit:

• Your IP address, from which Google Analytics derives an approximate location
• Browser type and version
• Device type and screen size
• Pages you viewed and time spent on them
• The site or search that sent you to us
• Date and time of the visit

We use this to understand which pages are working, fix what isn't, and catch abuse.

Cookies and similar technologies

The site uses a small number of cookies to function and to measure usage. See the Cookies and tracking section below for specifics.

We use your information to:

• Reply to your inquiry and carry out a project if you become a client
• Understand how the site is used so we can improve it
• Keep the site secure and catch abuse
• Meet our legal and contractual obligations, for example keeping records for tax and accounting

That's the full list. We don't use your information to build advertising profiles, train AI models, or run remarketing campaigns.

We share information only with the services we need to run the site and the business. Every company listed here processes data on our behalf under their own privacy and security terms.

• Google runs the analytics (Google Analytics) and search performance tools (Google Search Console) we use on the site.
• Vercel hosts the site and serves pages to your browser.
• Google Workspace handles our email, including messages sent through the contact form.
• Sanity will run the blog CMS when the blog launches. Sanity is not currently processing site data.

We do not sell or rent your personal information. We do not share it for advertising. We do not work with ad networks, data brokers, or social media pixels.

We will share information if a law requires it, for example a valid court order, or if we need to protect ourselves or someone else from fraud or harm.

• Contact form submissions: up to 3 years from your last contact, then deleted or archived.
• Client project records: for the duration of the engagement plus 3 years, for contract and tax reasons.
• Analytics data: 14 months, the default in Google Analytics.
• Server logs at our hosting provider:typically 30 days, per Vercel's own retention.

You can ask us to delete your information earlier. See Your rights below.

You have rights over the information we hold about you. Some rights depend on where you live.

For everyone

You can email hello@sablecreative.co at any time to:

• Ask what information we hold about you
• Ask us to correct information that's wrong
• Ask us to delete your information

We reply within 30 days. If we can't do what you're asking, for example because we're required by law to keep a record, we'll explain why.

For visitors in the EU and UK (GDPR)

If you're in the European Union or the United Kingdom, the General Data Protection Regulation gives you the following rights:

• Access. See what information we hold about you.
• Rectification.Correct information that's wrong or incomplete.
• Erasure. Ask us to delete your information.
• Restriction. Ask us to stop processing your information in certain cases.
• Portability. Get a copy of your information in a common, machine-readable format.
• Objection. Object to processing based on our legitimate interests.
• Complaint. Complain to your local data protection authority.

The legal bases we rely on:

• Contract.When we're carrying out a project for you, we process the information you gave us to do the work.
• Legitimate interest. We run Google Analytics to understand and improve the site. Where local law requires consent, analytics cookies do not load until you give it.
• Consent. For non-essential cookies in the EU and UK, we load them only after you accept the cookie banner.
• Legal obligation.We keep records we're required by law to keep, such as accounting records.

For California residents (CCPA/CPRA)

If you're a California resident, the California Consumer Privacy Act and the California Privacy Rights Act give you the following rights:

• Right to know what personal information we collect, use, and share.
• Right to delete personal information we hold about you.
• Right to correctpersonal information that's wrong.
• Right to opt outof the sale or sharing of personal information. We don't sell or share personal information, so there's nothing to opt out of.
• Right to non-discrimination.We won't treat you differently for exercising any of these rights.

To exercise any of these rights, email hello@sablecreative.co from the address tied to your information, or include enough detail for us to verify who you are.

The site uses cookies for two reasons:

• Essential cookies. A small number of cookies required for the site and the cookie banner itself to work. These load on every visit.
• Analytics cookies. Google Analytics sets _ga and _ga_* cookies to measure site usage. In the EU and UK, these load only after you accept the cookie banner. Elsewhere they load by default, and you can opt out using the Google Analytics Opt-out Browser Add-on or by blocking analytics in your browser.

The site does not use advertising cookies, remarketing pixels, or social media tracking pixels. If we add an embed from a service like YouTube or Vimeo in a future case study, we'll update this policy and list that service here.

You can change or withdraw your cookie choice at any time by clearing the site's cookies in your browser. The next time you visit, the banner will appear again.

We're based in the United States, so information we collect is processed here. Some of our processors, including Google, Vercel, and Sanity, operate infrastructure in multiple regions.

When your information moves across borders through them, it moves under their own transfer mechanisms. For data originating in the EU or UK, these typically include Standard Contractual Clauses. Each processor's privacy policy explains where and how they store data.

This site is not directed at children under 13. We do not knowingly collect information from children under 13. If you're a parent or guardian and you believe a child has submitted information through the site, email hello@sablecreative.co and we'll delete it.

If we update this policy, we change the "Last updated" date at the top of the page. For material changes, such as adding a new processor or a new category of data, we'll make a reasonable effort to notify active clients by email.

If you'd like a copy of a previous version of the policy, email hello@sablecreative.co and we'll send one.

For any question, request, or concern about this policy or your information:

• Email: hello@sablecreative.co
• Subject line:"Privacy" helps us route your message quickly.

We reply within 30 days. A mailing address is available on request.