At a glance
- We collect what you submit through the contact form: name, email, company, project details, budget, and timeline.
- We run Google Analytics and Google Search Console, and host the site on Vercel. That's the full processor list.
- We don't sell your data, run ad tracking, or share for advertising.
- You can email hello@sablecreative.co any time to see, correct, or delete what we hold.
- If you're in the EU, UK, or California, you have additional rights. Details below.
Who we are
Sable Creative is a web design and development firm based in Lubbock, Texas. We run this website at sablecreative.co, and we're the data controller for information collected through it.
For any question about this policy or the information we hold about you, email hello@sablecreative.co.
Information we collect
We collect two kinds of information: what you give us directly, and what we collect automatically when you visit the site.
Information you give us
When you fill in the contact form at /start, we collect:
- Your name
- Your email address
- Your company or project name
- A short description of your project
- Your budget range
- Your timeline
- Anything else you add to the message field
Form submissions are sent to start@sablecreative.co, which we run on Google Workspace. We keep submissions while we reply and, if you become a client, while we carry out the project.
If you email us directly, we keep the email as long as the conversation is useful to either of us.
Information collected automatically
When you visit the site, our analytics and hosting tools record some information about your visit:
- Your IP address, from which Google Analytics derives an approximate location
- Browser type and version
- Device type and screen size
- Pages you viewed and time spent on them
- The site or search that sent you to us
- Date and time of the visit
We use this to understand which pages are working, fix what isn't, and catch abuse.
Cookies and similar technologies
The site uses a small number of cookies to function and to measure usage. See the Cookies and tracking section below for specifics.
How we use your information
We use your information to:
- Reply to your inquiry and carry out a project if you become a client
- Understand how the site is used so we can improve it
- Keep the site secure and catch abuse
- Meet our legal and contractual obligations, for example keeping records for tax and accounting
That's the full list. We don't use your information to build advertising profiles, train AI models, or run remarketing campaigns.
How long we keep it
- Contact form submissions: up to 3 years from your last contact, then deleted or archived.
- Client project records: for the duration of the engagement plus 3 years, for contract and tax reasons.
- Analytics data: 14 months, the default in Google Analytics.
- Server logs at our hosting provider:typically 30 days, per Vercel's own retention.
You can ask us to delete your information earlier. See Your rights below.
Your rights
You have rights over the information we hold about you. Some rights depend on where you live.
For everyone
You can email hello@sablecreative.co at any time to:
- Ask what information we hold about you
- Ask us to correct information that's wrong
- Ask us to delete your information
We reply within 30 days. If we can't do what you're asking, for example because we're required by law to keep a record, we'll explain why.
For visitors in the EU and UK (GDPR)
If you're in the European Union or the United Kingdom, the General Data Protection Regulation gives you the following rights:
- Access. See what information we hold about you.
- Rectification.Correct information that's wrong or incomplete.
- Erasure. Ask us to delete your information.
- Restriction. Ask us to stop processing your information in certain cases.
- Portability. Get a copy of your information in a common, machine-readable format.
- Objection. Object to processing based on our legitimate interests.
- Complaint. Complain to your local data protection authority.
The legal bases we rely on:
- Contract.When we're carrying out a project for you, we process the information you gave us to do the work.
- Legitimate interest. We run Google Analytics to understand and improve the site. Where local law requires consent, analytics cookies do not load until you give it.
- Consent. For non-essential cookies in the EU and UK, we load them only after you accept the cookie banner.
- Legal obligation.We keep records we're required by law to keep, such as accounting records.
For California residents (CCPA/CPRA)
If you're a California resident, the California Consumer Privacy Act and the California Privacy Rights Act give you the following rights:
- Right to know what personal information we collect, use, and share.
- Right to delete personal information we hold about you.
- Right to correctpersonal information that's wrong.
- Right to opt outof the sale or sharing of personal information. We don't sell or share personal information, so there's nothing to opt out of.
- Right to non-discrimination.We won't treat you differently for exercising any of these rights.
To exercise any of these rights, email hello@sablecreative.co from the address tied to your information, or include enough detail for us to verify who you are.
International transfers
We're based in the United States, so information we collect is processed here. Some of our processors, including Google, Vercel, and Sanity, operate infrastructure in multiple regions.
When your information moves across borders through them, it moves under their own transfer mechanisms. For data originating in the EU or UK, these typically include Standard Contractual Clauses. Each processor's privacy policy explains where and how they store data.
Children's privacy
This site is not directed at children under 13. We do not knowingly collect information from children under 13. If you're a parent or guardian and you believe a child has submitted information through the site, email hello@sablecreative.co and we'll delete it.
Changes to this policy
If we update this policy, we change the "Last updated" date at the top of the page. For material changes, such as adding a new processor or a new category of data, we'll make a reasonable effort to notify active clients by email.
If you'd like a copy of a previous version of the policy, email hello@sablecreative.co and we'll send one.
Contact us about privacy
For any question, request, or concern about this policy or your information:
- Email: hello@sablecreative.co
- Subject line:"Privacy" helps us route your message quickly.
We reply within 30 days. A mailing address is available on request.
Last updated: April 2026